The Rest Is Entertainment The Death Of Click-Bait
Oct 29, 2024
Dive into the captivating world of horror as Richard and Marina explore its booming box office success, especially around Halloween. They discuss the clever strategies of companies like Blumhouse and the evolving dynamics in filmmaking and local journalism. The excitement doesn’t stop with the holidays; Hallmark's innovative Christmas movie tie-ins, including one with the Kansas City Chiefs, show how they continuously engage audiences. Alongside this, they reflect on the decline of traditional reporting in a click-bait era, urging support for local journalism.
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Horror's Box Office Power
- Horror is Hollywood's most bankable genre, thriving with young audiences who prefer theatrical experiences.
- Low-budget horror films offer high returns, exemplified by Blumhouse's success.
Terrifier 3's Triumph
- Terrifier 3, a low-budget horror film, achieved remarkable box office success, outperforming even big-budget films like Joker: Folie à Deux.
- The film's simple name and escalating franchise success demonstrate the power of understanding the horror audience.
Blumhouse's Moneyball
- Jason Blum's data-driven approach at Blumhouse mirrors the Moneyball strategy, focusing on low-budget horror films with high ROI.
- This disciplined approach allows creative freedom while mitigating risk, exemplified by Paranormal Activity's success.