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The fight to hold Pornhub accountable for serious crimes such as sex trafficking and child abuse commenced in early 2020, driven by years of advocacy against human trafficking. A pivotal moment was the harrowing case of a 15-year-old girl found on the platform after being missing for a year, who appeared in numerous videos depicting her abuse for profit. This story, among others, highlighted the glaring lack of oversight in Pornhub's content uploading process, revealing alarming instances of illegal and unethical videos that were easily accessible. The urgency to act was compounded by investigative work by journalists that exposed the prevalence of horrific content on the site, igniting a call to action against Pornhub's practices.