Ecommerce Braintrust Why This Year’s Prime Day Ad Strategy Needs to Be Different | Part 2 with Damiano Ciarrocchi - Episode 392
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations.
We’re back with Part 2 of our special Prime Day series, and today we’re diving deep into Ad Strategy.
Joining us today is Damiano Ciarrocchi, our Senior Retail Media Manager. With years of experience managing Prime Day ad strategies — both at Amazon and now for our clients — Damiano is a Prime Day pro who’s seen it all.
Today, he’s sharing his insider insights on how this year’s Prime Day is shaping up to be different from years past.
Don’t miss it — tune in now!
KEY TAKEAWAYS
In this episode, Julie, Jordan, and Damiano discuss:
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The Buzz Starts Early: Brands are already fielding Prime Day questions by late April: What’s changed this year? How should we budget? What creative assets need to be ready now? Early alignment is critical.
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Prime Day Is Won Before It Begins: Success isn’t defined by the deals you run during Prime Day—it’s shaped in the weeks and months leading up to it.
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A New Playbook for 2025 Advertising: This year demands a shift in budget planning and campaign strategy. With evolving consumer behavior, flexibility becomes your strongest advantage.
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Unlocking Amazon’s New Ad Tools: 2025 marks a new era for advertisers. Tools like Amazon Marketing Cloud (AMC) audiences are no longer reserved for elite brands—they're now accessible and essential for all.
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May & June: The Setup Phase: Your early lead-in tactics dictate your visibility and performance during the event. Use this time to build awareness, optimize recall, and prime conversions.
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Real-Time Agility on Prime Day: Ideally, you’re so well-prepared that surprises are minimal, but when the unexpected hits, your ability to pivot fast will set you apart.
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The Surge Doesn’t Stop on Prime Day: Prime Day isn’t the finish line—it’s the launchpad. Smart brands ride the demand wave into post-event momentum and longer-term growth.
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Navigating Tariffs and Supply Chain Disruption: With tariffs and ongoing logistics challenges, brands need tighter forecasting and contingency plans baked into their Prime Day strategy.
MENTIONED IN THIS EPISODE
Don’t forget to check out part 1 of this Prime Day Prep series!
Access this in blog format! Part 1 here!
Connect with Senior PPC Manager, Damiano Ciarrocchi
Connect with our host, Julie Spear
Connect with our host, Jordan Ripley