The Vergecast The creator of the future is smart, attractive... and animated
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Nov 28, 2022 Gina Pollack, a producer at The Verge, dives into the fascinating world of digital creators and virtual influencers. She shares entertaining insights on why advertisers are enamored with these innovative figures. Discover how avatars are shaping our identities and the blurred lines between reality and digital artistry. Pollack also discusses the rise of digital fashion in the metaverse and its potential to redefine beauty standards. She brings a lighthearted touch to the challenges of maintaining relevance in an increasingly tech-driven industry.
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Shudu's Creation and Early Success
- Cameron James Wilson, a fashion photographer, created Shudu, a virtual supermodel.
- Initially, Shudu's Instagram profile didn't disclose her virtual nature, leading to confusion and a viral Fenty Beauty repost.
Digital Influencers and Internet History
- The trend of digital models marks a return to early internet anonymity.
- Avatars are now competing with humans in social media feeds, leveraging video game technology.
Lil Mikaela's Success
- Lil Mikaela, a virtual influencer, mimics the lifestyle of human influencers, gaining immense popularity.
- Created in 2016 by Brud, she portrays a 19-year-old robot living in LA, complete with music and YouTube videos.