How the Digital Age is Revolutionizing Ag products and services

In this episode, Trevor McKeeman discusses his agricultural marketplace, Hitchpin, with Colter DeVries. Hitchpin was inspired by Trevor's farming experiences and focuses on the hay market, offering solutions to challenges like price discovery and quality control. The platform connects buyers and sellers, promotes price transparency, and features a commission-based revenue model. Hitchpin has gained thousands of users across the United States.

Colter also digs how Trevor's Hitchpin addresses labor challenges in agriculture through outsourcing and gig economy labor. Trevor highlights the role of technology in rural areas, improving food production and reducing waste. The conversation touches on potential collaborations with the Ranch Investor platform. Overall, this segment emphasizes the transformative impact of technology on agriculture, making transactions more efficient and transparent.