In this first episode of Generative Now, Victor Riparbelli, Co-Founder and CEO of Synthesia, joins Host and Partner at Lightspeed, Michael Mignano. The two discuss democratizing video production, the role of regulation in AI’s future, and what it takes to make it through three years in the wilderness.

Episode Chapters

(00:00) - Welcome to Generative Now

(05:28) - Learning startup strategy from World of Warcraft

(15:09) - Is your product a utility or a novelty?

(16:09) - Synthesia's cofounder on Jimmy Kimmel

(21:43) - Replacing physical video production

(26:05) - Finding product market fit

(28:30) - 1,000x easier and cheaper

(30:21) - Three years in the wilderness

(33:42) - ChatGPT’s ripples on Synthesia

(39:52) - The life cycle of a hype cycle

(44:00) - Is the camera dead?

(52:58) - AI safety: building on an ethical framework

(1:02:24) - AI-native formats

(1:07:44) - How Synthesia landed Mark Cuban as an investor

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Chris Martella | Music Psychology & Arctic Trips