Noah Kagan Presents Make $500k/Month Selling Premium Ice Baths (w/ Michael Garrett & Ryan Duey)
13 snips
Sep 9, 2021 AI Snips
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Transcript
Episode notes
Business Pivot Due to COVID
- Michael Garrett and Ryan Duey owned float therapy centers before the pandemic.
- After COVID-19 hit, they had to close their businesses and started exploring new opportunities.
Identifying the Opportunity
- Ryan Duey was already using a chest freezer as a makeshift cold plunge before starting the business.
- After researching existing products and finding them too expensive, he started building prototypes.
Validating First Sales
- Leverage existing customer lists from previous ventures to validate new product ideas.
- Build trust by personally delivering and checking in on early adopters.