Creator Debates

Hire a team vs. stay solo? ft. Justin Welsh & Barrett Brooks

13 snips
Dec 4, 2023
In this episode, former influencer marketing agency owner Justin Welsh and experienced team builder Barrett Brooks engage in a debate on whether to hire a team or stay as a solo creator. They discuss the fear and challenges associated with hiring employees, the unique characteristics of creator businesses, and the benefits and challenges of building a team. Ultimately, they express enthusiasm for the potential impact of partnering with someone.
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ANECDOTE

Justin's Hiring Trauma

  • Justin Moore shares trauma from running an influencer agency and having to lay off employees during the pandemic.
  • This experience fuels his fear of hiring and managing a team again despite growing Creator Wizard.
ADVICE

Benefits of Growing a Team

  • Hiring a team offers love, belonging, and the opportunity to create the culture you want.
  • Teams enable you to make greater impact and money by reaching more people.
ANECDOTE

Justin Welsh's Solo Success

  • Justin Welsh explains choosing solo business model using automation and smart partnerships to scale.
  • He’s impacted thousands and avoided employee management stress by staying solo for 4+ years.
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