

John Lanier Continues & Expands on Ray C. Anderson's Legacy
Today's episode features a incredible conversation with John Lanier about turning fear into passion for action, why we have to stop the "take, make and waste" economic model, and the regenerative highway making waves in south Georgia.
We also talk about his new book, the reissued "Mid Course Correction" that shares the impact and legacy of his grandfather, Ray Anderson, founder of the sustainable carpet tile company Interface.
John shares how Paul Hawken's words drove Ray to tears by showing him the dark side of his industry...how businesses and industry are causing the vast amount of environmental degradation we see across the world AND that those same businesses are ALSO able to solve those environmental problems.
Finally, John tells the story of how a simple customer question changed his grandfather, who then changed his company, and how that created a ripple effect on the environment and on Serenbe.
Definitions, People + Organizations Mentioned
Take, Make & Waste Model
A charrette is an intensive planning session where citizens, designers and others collaborate on a vision for development. It provides a forum for ideas and offers the unique advantage of giving immediate feedback to the designers. More importantly, it allows everyone who participates to be a mutual author of the plan.
Georgia Tech
Mary Anne Lanier
Harriet Langford & Phil Langford
The Ray Highway
Janine Benyus
Biomimicry Institute
Andrew Winston
Kari Pei
Project Drawdown
Ray Day
Fortune 100 Company
LEED
Biomimicry
Tomorrow's Child poem
Ray C. Anderson
Southface
Paul Hawken's The Ecology of Commerce
Tomorrow's Child
Pata
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Serenbe Stories is a podcast about making an impact, building a better life, and the extraordinary power of nature and community. Follow Serenbe on Instagram, TikTok, Facebook, and LinkedIn.