S07 EP30: Nufabrx: How this Innovative HealthWear Brand Dominated Retail Distribution and then DTC w/ Jordan Schindler

On today’s episode, Kunle is joined by Jordan Schindler, Founder & CEO of Nufabrx, an innovative healthwear that combines medicine and garments that solve patient compliance.

It all started with a pillowcase problem. Jordan Schindler was having issues with his skin and had tried creams, pills, etc. to no avail. His dermatologist recommended that he wash his pillowcases 2 to 3 times a week. For Jordan and most people, that would not be doable. Thinking of how to create a solution to his personal problem, Nufabrx was conceptualized.

Fabrics are around us and are one of the most unnoticed but affect our day-to-day living. We wear them, sit or sleep on them, and rub them on our bodies. Nufabrx’s innovation created a one-stop shop for our garments and medicine as they create healthwear products that are researched, patented, and created with the best combination of scientific research, customer feedback, and data. 

This episode is especially exciting as you’d hear Kunle and Jordan talk about product innovation that will interest not only entrepreneurs but consumers themselves. This is an amazing episode for consumer brands to learn about risk reduction, product research and development, and most importantly, creating better products through customer and expert feedback.

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