Our guest on this episode of The Local Marketing Lab, is Adam Golomb, CEO of the restaurant chain Primanti Brothers. Adam shares tips for multiplying your marketing impact and emphasizes the significance of creating genuine connections with customers through local marketing. He shares insights about Primanti’s unique approach, including their humorous interactions with guests and their focus on empowering general managers to execute successful initiatives within their communities.

Here are some topics discussed in the episode around multiplying your marketing impact:

• Maximize customer engagement through local marketing strategies
• Make a difference in the community with dine-and-donate programs
• Elevate your restaurant’s visibility through digital advertising
• Equip GMs with the tools for impactful local marketing
• Harness the benefits of quick reactions for business success

Resources

• Connect with Adam Golomb on LinkedIn.
• Find a Primanti Brothers location near you.
• Learn more about Adam’s previous employers: Eat’n Park Hospitality Group and Giant Eagle.

Other shout-outs

• Texas Roadhouse — They treat their general managers as a partner in the business, rather than just franchisees.
• Julie Wade from Taziki’s Mediterranean Cafe — For connecting with Adam and sharing her advice. Listen to her episode of the Local Marketing Lab here.