Everything Electric Podcast Britain's Longbow - Is This The Roadster We've Really Been Waiting For?
Sep 29, 2025
Daniel Davey, joint CEO of Longbow Motors and ex-Tesla executive, discusses the future of British electric sports cars. He explores how Longbow's lightweight designs aim to change perceptions of sports cars with zero emissions. The conversation covers why EVs excel in this realm, the unique manufacturing strategies the company employs, and the importance of their experienced advisory board. With a focus on stylish design and a commitment to customer experience, Davey shares ambitious plans for growth within a thriving UK automotive heritage.
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Two Complementary Sports Car Models
- Longbow targets two lightweight electric sports cars: a theatrical Speedster and a daily-capable Roadster built for higher volumes.
- The Roadster aims for 2,000–4,000 units annually, while the Speedster remains limited and experiential.
Cap Reservations To Preserve Customer Focus
- Limit reservations deliberately to maintain close customer relationships rather than chasing high numbers.
- Focus on quality engagement with early buyers over vanity reservation counts.
Electrify The Halo Of Sports Cars
- Sports cars are disproportionately polluting and electrifying them can cut high emissions quickly.
- Longbow wants the most desirable sports car to be an EV and to remove the ICE halo.