To build a successful business, you need a group of followers who absolutely cannot live without your product or who believe in your vegan mission.

These people will help you spread your message and attract more people who also love what you are doing. They will become your brand ambassadors. They will become your ‘tribe’.

In this episode we look at why when you create a vegan company, you shouldn't just launch a business, you should start a movement.  Because having 10 customers who are absolute champions for you business and believe 100% in your company's mission is better than 100 customers who just buy from you once and you never see again. And once you've found and built your tribe, David explains how to keep them and use your tribe to help you grow a more successful business.

About Vegan Business Tribe

Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.

Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!