Informed: the podcast for LinkedIn® users 470. How many active members are on LinkedIn?
Dec 6, 2025
The podcast dives into the impressive estimate of LinkedIn's active users, suggesting around 350 to 450 million accounts are engaged. It also explores the effectiveness of content formats, revealing that text-only posts can achieve 27% more impressions than those with images. There's a discussion on the appropriate use of pronouns on profiles, with a firm warning against using them for marketing. Listeners are invited to participate in upcoming conferences for further learning about LinkedIn best practices.
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Episode notes
Use Pronouns Field As Intended
- Use the pronouns field only for genuine pronouns or leave it blank.
- Avoid hijacking it for marketing messages because it looks unprofessional.
Test Text-Only Versus Image Posts
- Test text-only versus image posts for your audience instead of assuming images always win.
- Track impressions for a month or two to see which format your audience prefers.
Host's Data Shows Text Posts Outperform
- John tracked 231 posts from 2024 to late 2025 to compare formats.
- His 59 text-only posts averaged 27% more impressions than his 172 image posts.