I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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Is social media bullshit and a complete waste of time? According to BJ Mendelson, marketing is entirely situational.

The same solution won't work for everyone. Yet most companies get the customer experience all wrong because they're too busy drowning in marketing data (like social media stats) to see the bigger picture.I

n episode 67 of the podcast, author BJ Mendelson stopped by to discuss his views on why most consumer data is worthless and how marketers should take a step back to focus on the product when it comes to building a thriving brand.

Topics covered:

Why most statistics don’t give insight into your customer
What happened when the largest consumer goods company in the world pulled most of their digital advertising
The #1 reason chasing your customer persona is a waste of time
What the future of data privacy looks like
Why consumers may eventually get compensated for their data
How BJ tested word of mouth marketing against popular social media tactics
Why he’s promoting his latest book release by giving away for free

Resources mentioned:

Social Media is Bullshit - by BJ Mendelson
Privacy: And How to Get it Back - by BJ Mendelson
Online Advertising Is Dead; Long Live Traditional Advertising? - Episode 45 with Bob Hoffman
DHH and Basecamp’s Guide to No-Bullshit Digital Marketing - Episode 1 with David Heinemeier Hansson
Mark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy
Buyer Persona - Episode 50 with Adele Revella
Basic Attention Token
BJMendelson.com
Influence: The Psychology of Persuasion by Robert Cialdini
Captivate: The Science of Succeeding with People by Vanessa Van Edwards
Buyer Personas Need to Die a Violent Death

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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Ep 11 | AI, the Metaverse, & Our Next Reality – Alvin Graylin