The Hard Part with Evan McCann cover image

The Hard Part with Evan McCann

Ben Rollert from Composer

Jan 22, 2025
40:39

Ben Rollert is the Co-Founder and CEO of Composer.


Composer is an automated trading platform that allows you to build a portfolio of hedge fund-like strategies.


Takeaways

  • Ben's first founder experience with Intervaliq.
  • Learnings from building Breather (raised $100M+).
  • The importance of a solid business model cannot be overstated.
  • Keeping a small team with Composer.
  • Founder-led companies versus professional management.
  • Understanding board dynamics.
  • Doing market research to validate startup ideas.
  • Using user feedback effectively.
  • Why the team is based in Canada but can't operate here.
  • The gap that Robinhood and Wealthsimple aren't focused on.
  • Building products for prosumers.
  • Building an AI product to empower users versus using AI for auto-trading.


Chapters

00:00 Founding Experiences and Lessons Learned

09:03 The Breather Experience: Insights and Missteps

14:59 The Genesis of Composer: From Idea to Execution

25:06 Market Opportunities and Target Audience

32:00 Navigating Regulations and Business Models

39:04 Future Aspirations and the Role of AI


Keywords

founder experiences, Breather, Composer, market opportunities, regulations, business model, AI in trading, startup lessons, venture capital, trading software

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