[Archives] #479 Mark Guiducci | The 37-Year-Old Reinventing Vanity Fair for a Post-Print World

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Thank you to Mark Guiducci for joining us on TheBoldWay!

Mark is currently the Global Editorial Director of Vanity Fair. At just 37, he leads this century-old institution from New York and oversees the editions made in Paris, Milan, and Madrid — with an ambitious mission: to reinvent a legendary title for today’s world.

He shares stories from his childhood in San Diego, his early obsession with magazines, his first job at Vanity Fair, his time at Vogue, and most importantly: how he single-handedly crafted a 57-page visionary pitch to land his dream job.

In this episode, Mark also opens up about what it means to run a great magazine today, how cover stories are chosen, his relationship with Anna Wintour, the rise of AI in journalism, TikTok, American politics, and his meticulously structured days — from 5am wake-ups to New York nights.

It’s a rare, brilliant, and inspiring conversation. A true masterclass for anyone passionate about media, fashion, culture… or simply about playing a role in their time.

Enjoy the episode.

Timeline

02:30: Defining Vanity Fair today — a magazine centered on characters, blending glamour, politics, and culture

07:10: Childhood in San Diego — queer identity, surf culture, Mexican influences, and early dreams of escape through magazines

13:00: First steps at Vanity Fair, move to Vogue, then Garage Magazine — shaping his editorial vision

18:00: The turning point — death of his predecessor, writing a 57-page visionary document to apply for his dream job

22:00: What it means to “run Vanity Fair” — selecting profiles, influence of Anna Wintour, cultural relevance

29:00: Art direction and portraiture — powerful symbols, legacy of Annie Leibovitz, the importance of visual storytelling

35:00: Global organization of Vanity Fair — coordinating US, France, Italy, and Spain editions, global content strategy

40:00: New model of distribution — TikTok, digital formats, live events, vanishing newsstands and shifting metrics

45:00: AI, subscribers, and the changing relationship to information — building a media brand in the age of algorithms

51:00: A day in the life of Mark Guiducci — 5am wake-ups, printed newspapers, life in New York, and the duty to inspire

Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.   

Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.