On this episode of #ThePlaybook, Jason LaRose, CEO of Equinox Media, shares his thoughts on:
- [1:23] - How he started the digital side of his career before getting involved with other types of projects at Under Armour
- [3:46] - His strategy for adapting to the rapid changes in the fitness industry in recent months
- [7:14] - How Equinox has worked to provide its audience with a fitness collective which includes some of the world’s top brands
- [12:02] - Why customer experience and word of mouth are such important marketing tools
