Meet GIV Gowns: Why Patient Dignity Starts With What You Wear

Healthcare has not changed its patient attire in over a century. That is not an exaggeration. While medicine, technology, and clinical standards have advanced at a remarkable pace, the patient gown has remained largely untouched, often becoming a quiet barrier to care rather than a support for it.

Shawn Gibbs knows this firsthand.

After 15 years in clinical practice, he repeatedly heard the same story from patients. People delayed or avoided care because they felt exposed, embarrassed, or powerless the moment they were handed a standard medical gown.

Over time, that pattern became impossible to ignore. What started as individual patient conversations turned into a clear systemic failure.

GIV Gowns was born from a simple but uncomfortable truth. Dignity matters in healthcare. Confidence matters. What a patient wears can influence whether they show up, how open they are during an exam, and how effectively a provider can do their job.

GIV is building what Shawn calls a new gold standard for patient attire, designed with real human experience in mind, not institutional convenience.

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