Build Your Brand Online in 2024 (No Algorithm Required) | The Dept Ep. 37
Jul 10, 2024
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The podcast discusses building your brand online without depending on social media algorithms. Topics include email marketing, consistency in content creation, leveraging short podcast episodes, engaging with followers through direct messages, and strategies for enhancing brand presence through exclusive content and skill development.
Utilize email marketing for direct communication and brand recognition without algorithm interference.
Leverage audio podcasts to nurture audience trust, share expertise, and foster organic growth.
Engage followers on Instagram through exclusive channels and personalized DMs to build community and deepen connections.
Deep dives
Utilizing Platforms with Zero Algorithm
Platforms like email marketing, audio podcasts, and Instagram DMs provide direct communication channels with audiences sans algorithms. By leveraging these platforms effectively, businesses and creators can establish personal connections, nurture relationships, and foster engagement without being hindered by algorithms. Consistency and persistence in utilizing these platforms can lead to organic growth and meaningful interactions.
Email Marketing: Establishing Direct Connection
Email marketing offers a platform with zero algorithm, ensuring that emails sent land at the top of recipients' inboxes. By sending direct emails, businesses create a personal connection with their audience, leading to brand recognition and relationship building. Consistently sending emails enables businesses to showcase their expertise, reinforce their brand image, and engage with their audience effectively.
Audio Podcasts: Exclusive and Direct Engagement
Audio podcasts provide a direct line of engagement with subscribers, ensuring that every new episode reaches the top of their feeds. By utilizing audio podcasts, creators can nurture a loyal audience, share valuable content, and establish themselves as industry authorities. Consistency in podcast delivery fosters audience trust, fosters connection, and paves the way for organic growth.
Instagram DMs: Building a Sub Community
Instagram's broadcast channels offer a unique way to engage with followers without the interference of algorithms. By creating exclusive channels for followers to subscribe to, businesses can share content, engage directly, and create a sense of community. Leveraging Instagram DMs allows for personalized interactions, increased visibility, and the opportunity to nurture deeper connections with followers.
YouTube Subscriptions: Subscribing for Direct Access
YouTube subscriptions provide a channel with zero algorithm, granting subscribers direct access to new content. By focusing on building a strong subscriber base, businesses can ensure that their videos reach their intended audience consistently. Utilizing YouTube subscriptions requires clear content relevance, consistency in delivery, and engagement with subscribers to cultivate a loyal and engaged viewership.
In this episode of The Dept. Omar and his team talk about 3 ways you can build your business and brand online without being at the mercy of social algorithms. It can get frustrating trying to grow on platforms like YouTube and Instagram, however, your business can still grow as you navigate those platforms. The key is to show up!
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