Blog post with show notes: http://becauselanguage.com/29-cultish/

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Language helps us build and maintain social relationships. Cults — however we define them — exploit this function and subvert it for their own ends. Amanda Montell is the author of the new book Cultish, and she joins us for this show.

And researcher Jared Holt explains why QAnon conspiracy catch phrases seem to be dropping off in popularity from the mainstream web.