Good Strategy, Bad Strategy - Book Summary

Explore the importance of adopting an outside perspective to improve strategic thinking, especially in light of past crises. Learn how effective strategies can emerge from historical examples and decisive leadership. Discover how companies like Toyota and Starbucks leverage opportunities while adapting to market changes. Delve into competitive strategies seen in Apple and the nuances of strategic hypotheses, all while understanding the critical need to refine approaches based on lessons learned from failures.