Episode 33: Emma Sawko: Building a Purpose-Driven Brand with Wild and the Moon

Emma Sawko, co-founder of Wild and the Moon, transformed Paris’s food scene by introducing healthy, plant-based cuisine that emphasizes sustainability and mindfulness. Inspired by her upbringing, where food and health were deeply connected, Emma launched Wild and the Moon in 2014 to challenge the perception of healthy food as bland and boring, particularly in France. She focused on creating a concept that was not only delicious but also environmentally responsible, with a no-plastic, organic, and vegan approach.

Despite the challenges of maintaining these values in the face of industry pressures, Emma’s commitment to sustainability has been unwavering, even if it meant higher costs and struggles. She shares how she balances her life between Paris and Dubai while running her businesses, raising three children, and maintaining her mental and physical well-being through practices like yoga and boxing.

Emma’s story exemplifies the importance of following your vision, no matter the obstacles, and staying true to your core values even when the path is tough. Her journey serves as a reminder that creating a business with purpose can not only succeed but can also inspire meaningful change.

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