3 Sales Keys with Ryan Serhant

Today's episode features a conversation with Ryan Serhant, an acclaimed real estate broker and television personality, as we explore the intricacies of sales and client relationships in real estate. Ryan shares insights on navigating challenges, like transforming a 'no' into a potential opportunity and forging emotional connections with clients. We discuss the critical role of finding commonality, as every client was once an unfamiliar face, and how focusing on shared interests rather than the sale can build stronger bonds. Ryan also talks about managing expectations, reminding us that setbacks are only temporary and emphasizing the importance of seeing the bigger picture in transactions.