Coffee With Cole: The Digital Writing Podcast How to Educate Clients Instead of Convincing Them
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Mar 4, 2025 Discover why educating clients is more effective than simply convincing them of your value. The discussion highlights the importance of asking thoughtful questions to reveal gaps in their content strategy. Learn how the role of ghostwriters is evolving with AI, and why having skills beyond writing, like communication, is crucial for success. Explore strategies to build trust with clients by understanding their struggles and focusing on one key concept to streamline their understanding and foster lasting relationships.
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Educate, Don't Convince
- Educate clients by asking questions and highlighting gaps in their current content strategy.
- Don't try to convince them you're better than AI; show them what they're missing.
AI's Limited Reach
- AI is impacting the top 1% of digitally savvy companies, but the vast majority of businesses don't use these tools effectively.
- Ghostwriters can fill this gap for businesses lacking time, awareness, or proficiency.
Skills Beyond Writing
- Focus on developing the skills around writing, like positioning, offer creation, and client communication.
- These skills increase your value and pricing power, especially with AI assistance for the writing itself.