Cultural intelligence is essential for any brand that wants to be effective with their inclusive marketing efforts. It is the foundation for helping you engage in an authentic way to make people from underrepresented and underserved communities feel seen and like they belong with you.
In this episode, I sat down with an expert who actually wrote a book on cultural intelligence for marketers -- to talk about that very topic.
Dr. Anastasia Kārkliņa Gabriel is a cultural theorist, writer, social critic, and strategist specializing in inclusivity within marketing, media, and tech. She's currently a senior insights lead at Reddit, and has consulted for brands inclusing Nike, Samsung, Disney, Ulta Beauty, and Amex.
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Dr. Anastasia Gabriel on LinkedIn
Cultural Intelligence for Marketers book
Inclusion and Marketing