Neville Medhora Talks Copywriting Matt Gray Interview: Building personal brands, communities, and media-first startups
36 snips
May 14, 2025 
Matt Gray, an entrepreneur known for his online advice and founder of Founder OS, shares his journey from establishing the largest coding school in Canada to building Herb.com into a 14 million strong community. He discusses the nuances of creating personal brands and the pivotal role of in-person connections. Matt also tackles content creation challenges, highlighting the balance between personal input and team collaboration. Furthermore, he emphasizes leveraging AI tools to enhance productivity and the essential dynamics of community engagement in personal growth.
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Future is Personal Brands
- The future of online business lies in personal brands rather than conventional brands.
- Personal brands operate like media companies with a CEO leading content and audience growth.
Beat Burnout with Systems
- Overcome mental barriers like perfectionism or fear of judgment to consistently post content.
- Build sustainable systems for content creation to avoid burnout, as founders often quit due to content overload.
Batching and Delegation
- Batch content creation by scheduling several posts during creative sessions.
- Delegate distribution to a social manager to maintain consistent posts without daily effort.