Zak Brown, CEO of McLaren Racing, joins us to share his perspective on the motor racing industry today, the future, and why he brought on the first CMO of McLaren Racing, Mark Waller, former CMO of the NFL. Zak, as CEO, has had to make some tough decisions these past few months, including having to furlough three-quarters of the staff, but he remains positive on the future as the learnings are pushing the technology sport to new levels that are in the fan’s best interest. “It’s easy to be a CEO when it’s easy, it’s hard to be a CEO when it’s hard, but the good CEOs, I think, thrive in that environment.”
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