The Other Web #57 - David Griffiths - How to Stand Out On Social Media
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Dec 14, 2024 David Griffiths, a social media influencer with over 1.5 million followers, shares his transformative journey from having just 100 followers to becoming a sought-after content creator. He emphasizes the importance of prioritizing audience needs over self-promotion for growth. The discussion dives into effective audience engagement, authenticity in storytelling, and balancing strategy with originality. David also reveals efficient content creation techniques, showcasing how batch production can ease the pressure for business owners to maintain a vibrant online presence.
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Audience-Centric Content
- Content should focus on serving the audience's needs, not self-promotion.
- Understanding the audience's desires is key to creating engaging content.
Finding Your Audience
- To identify your target audience, explore various topics you are passionate about.
- Observe audience reactions to determine what resonates with them.
Problem-Solving Content
- Focus on solving the audience's problems using your expertise.
- Connect your passions with their needs to create valuable content.