Social Currency with Sammi Cohen Why Some Celebrity Brands Flop While Others Break the Internet
Jul 25, 2025
Celebrity brands are everywhere, but why do some soar while others flop? Discover the crucial role of authenticity and trust in building a brand that lasts. From Kim Kardashian's Skims to Hailey Bieber's Rhode, successful ventures share a smart approach to branding. Meanwhile, see why Blake Lively's beauty line and Katy Perry's beverage struggle to gain traction. It's not just celebrity status that matters; the right product and genuine connection with consumers can make all the difference in a saturated market.
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Blake Lively Brand Fallout
- Blake Lively's haircare brand sales dropped 87% after public controversies impacted her personal reputation.
- Despite product quality and strong repeat purchase rates, negative publicity devastated the business.
Celebrity Brands Need Authenticity
- Market saturation and authenticity perception pose risks for celebrity brands in crowded spaces.
- Katy Perry's non-alcoholic beverage got scrutiny, showing fame alone cannot guarantee success.
Celebrity Brand Reputation Risk
- Celebrity brands depend heavily on the founder's personal reputation staying positive.
- Social media's volatility makes sustaining that reputation increasingly risky.