What It’s Like To Run a Podcast

Jun 2, 2021

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Nowadays, it seems like every creator has a podcast. So what’s stopping you from buying a mic, sitting down, and starting a podcast of your own? If you’re afraid to take the leap for fear of failure, stage fright, or those dreaded awkward silences on a live podcast, hopefully, this episode quells those worries and inspires you to hit record.

In this episode, Miguel and guest Ben Schoeffler chat about all things podcast creation. A product specialist at ConvertKit, Ben also knows a thing or two about hosting a podcast. With three different podcasts under his belt and years of experience on YouTube, he’s here to share insider tips for success and some of the mistakes he’s made along the way.

As a creator, it’s important to share your voice. It may be the medium of the moment, but it’s undeniable that podcasting is one of the easiest (and most cost-effective) ways to speak up.

“It’s a really good way to build a connection with your audience and get people to know, like, and trust you. So if you are selling something, podcasts are one of the best ways to go. ” ~ @BenSchoeffler

Main takeaways

[08:36] Don’t be afraid to break the “best practices” in podcasting. There are really no rules when it comes to podcasting. What makes you different might make you successful so don’t focus on being perfect.
[24:45] If you don’t want to commit to show notes, create a landing page for a specific episode to collect your followers’ information and market to those people.
[26:48] Don’t tell yourself podcasting is hard. The barrier to entry is low for podcasting and repetition will make anything easier.
[27:58] Consider a live podcast. It allows you to interact with an audience and feel like you’re speaking to an audience rather than pressing record and talking into an empty void.
[28:40] Don’t be afraid of talking to an empty room. View those first few episodes as an opportunity to practice.
[33:04] If you want to be better at coming up with ideas for your podcast, read about copywriting.

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