Generative Now | AI Builders on Creating the Future
Jon Noronha: How Gamma’s big bet on AI paid off
May 8, 2025
Jon Noronha, the co-founder of Gamma, shares his journey of transforming their platform into an AI powerhouse. He reveals how the company's bold pivot to AI in 2023 was a game-changer, boosting user engagement and growth. Jon discusses the importance of understanding user needs in diverse presentation formats and emphasizes the challenge of marrying advanced AI features with user experience design. He also explores the future of AI interfaces and the evolution of generative AI in bridging text with visuals, showcasing Gamma’s innovative path in the competitive landscape.
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Quick takeaways
- Gamma's pivot to AI in 2022 transformed their struggling platform into a success, attracting millions of new users worldwide.
- By expanding beyond presentations to include document and website creation, Gamma aims to enhance user engagement across various formats.
Deep dives
Founding Journey and Initial Vision
The company Gamma was founded in 2020 with a distinct vision to disrupt the presentation market, primarily targeting traditional tools like PowerPoint. Recognizing that PowerPoint's paradigm had remained largely unchanged for decades, the founders sought to create a platform that redefined how presentations could be visualized and presented, adapting to the needs of remote work. They aimed to develop a hybrid format that combined rich visuals with substantial information, allowing users to create engaging presentations and documents simultaneously. The pandemic presented a unique opportunity for this innovation, as the demand for better remote communication platforms surged during that time.
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