Welcome to What Matters Now, a weekly podcast exploring one key issue currently shaping Israel and the Jewish World with host deputy editor Amanda Borschel-Dan.

Shortly after October 7, when the murderous Hamas onslaught on southern Israel sparked the war in Gaza, Israel was pulled into defending itself and fighting Iran or its proxies on seven fronts: Gaza, Lebanon, Syria, Iraq, Yemen, the West Bank and of course Iran.

But there is an eighth front that has emerged and is no less pernicious: the battle for public opinion and legitimacy.

Since war broke out, Israel advocate Aviva Klompas has used her robust social media platforms to provide a counter to the onslaught of anti-Israel hate.

As co-founder and CEO of Boundless, Aviva says she aims to reshape Israel education and confront antisemitism head-on. This war is affording her great opportunity. We speak about this advocacy work and her new book, "Stand-Up Nation."

So this week we ask Aviva Klompas, what matters now.

What Matters Now podcasts are available for download on Apple Podcasts, Spotify, YouTube or wherever you get your podcasts. This episode was produced by the Pod-Waves.

IMAGE: Author and Israel advocate Aviva Klompas (Zev Fisher)

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What Matters Now to Aviva Klompas: Fighting for public opinion, the 8th front