The Prof G Pod with Scott Galloway

Conversation with Julie Rice & Elizabeth Cutler — From SoulCycle to Peoplehood

21 snips
Jan 18, 2024
Julie Rice and Elizabeth Cutler, co-founders of SoulCycle, share their journey from fitness innovators to creators of Peoplehood, a platform for guided group conversations. They discuss the critical role of 'relational fitness' in building meaningful connections and combating loneliness. Their insights on community building highlight the transformative power of shared experiences. They also touch on the importance of authentic relationships in all aspects of life, including healthcare and dating, emphasizing how genuine connections enhance emotional well-being.
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ANECDOTE

SoulCycle's Inception

  • Julie Rice and Elizabeth Cutler, SoulCycle's co-founders, sought exercise as a lifestyle and community.
  • Finding a shared instructor led to their vision for SoulCycle, a novel concept in a pre-Lululemon, pre-Instagram New York.
INSIGHT

SoulCycle's Success

  • SoulCycle succeeded by investing in its people, from instructors to front desk staff and customers.
  • This fostered a strong community and differentiated them from competitors who simply replicated the equipment and class structure.
INSIGHT

Peoplehood's Purpose

  • Peoplehood addresses the gap in prioritizing relationships as a practice.
  • It offers guided conversation to improve relational fitness, focusing on active listening as a core skill.
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