S12 E04: Sabine Brunner, President of MCM Worldwide

Scott Kerr speaks with Sabine Brunner, president of MCM Worldwide, the legendary German luxury lifestyle goods and fashion house founded in 1976 and known for its high-quality leather goods and instantly recognized monogram — the Cognac Visetos. Brunner, who joined MCM in 2023, discusses injecting new energy into the brand with a fresh design team, major marketing push, and buzzy campaigns starring A-list celebrities like Cindy Crawford and Cara Delevingne. She also talks about why MCM targets 'rule-breaking mavericks', how the Visetos monogram stays relevant with each collection, investing heavily in its digital capabilities and next-generation metaverse platform, debuting at Milan Design Week, and how MCM is positioning the brand in the turbulent luxury market. Plus: What will make MCM stick with consumers in a culture flooded with brands?

Featuring: Sabine Brunner, President of MCM Worldwide (mcmworldwide.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

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Email: scott@silvertoneconsulting.com

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