#11- Learning When To Let Go with James Goolnik

Dec 11, 2019

01:20:38

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The art of knowing when to let go is not something that comes easy.

However, when one of dentistry’s biggest influencers found that stress in his personal life was putting a dampener on professional success, he did just that.

We talk to James Goolnik about family, client relationships and why the multi-practice model isn’t for him.

Enjoy!

“The number one thing you have got to get is a relationship with your patient. Make sure there's a connection. Make sure there is trust and when things go wrong. Dentistry is not ideal. We are human. Everyone makes mistakes, something happens. But if you have a relationship with the patient, they know, like, and trust you, you can handle it.” - James Goolnik

About James Goolnik

James is a member of the British Dentistry of Occlusal Studies and British Dental Association and is a Dental Phobia certified dentist.

He has twice been listed in Private Dentistry’s poll of top 20 Elite Dentists and was voted the UK’s most influential person in Dentistry of 2011 and 2012 by trade magazine Dentistry.

He is a judge for both the Dental Industry Awards and the Dentistry Awards.

James lectures internationally and has delivered seminars on tooth whitening techniques, minimally-invasive dentistry, and dental marketing.

His book Brush is an Amazon bestseller and all profits go to Dentaid. He is currently working on a project tackling the use of sugar as a reward for children.

In this episode:

13:12 How determination and grit gets him into dental school

21:33 James’ career

25:51 Are dentists bad at business?

38:48 Client relationships

40:30 The multi-practice model

42:50 Patient marketing methods

45:36 How success affects family life

54:16 Two simple stress-relievers

57:47 James’ biggest mistake

01:02:46 Leading by example

01:09:54 Hiring and firing