Hot Smart Rich DWTS Lindsay Arnold on the Pivot That Changed Everything—Money, Marriage, and The Movement Club
What happens after 10 seasons on national TV? You build something of your own.
In this episode of Hot Smart Rich, Maggie sits down with professional dancer and entrepreneur Lindsay Arnold to talk about life after Dancing with the Stars — from launching The Movement Club to growing a brand rooted in purpose.
Lindsay shares how motherhood motivated her to build something real, how she overcame doubt to launch, and what it’s like to go from talent to founder. They cover brand trips that convert, building in public, and navigating money, marriage, and motherhood with clarity.
For anyone making a pivot, balancing life and ambition, or building with intention — this one’s for you.
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Key Takeaways
- You just have to start. Lindsay launched The Movement Club during her first pregnancy, not because it was the perfect time but because she knew the need was real. Action beats perfection.
- Authenticity scaled her business. The Movement Club didn’t go viral overnight. It grew because Lindsay integrated it into her real life. Her audience didn’t just watch her promote it—they watched her live it.
- She’s part of the new wave of founder-led brands. With over 2.5 million followers across Instagram and TikTok, Lindsay is building trust and brand equity in public and showing creators how to do it with intention.
- Brand trips work when they’re intentional. The Movement Club’s Hawaii trip wasn’t just about content. It delivered a 200 percent ROI on subscriptions and sparked community-led growth.
- Motherhood is a multiplier, not a limitation. Becoming a mom gave Lindsay the clarity and conviction to build with purpose. It didn’t slow her down. It gave her a deeper reason to speed up.
- Being the breadwinner comes with its own dynamics. Lindsay shared what it’s like to navigate ambition, marriage, and money as the primary earner, and how she and her husband Sam stay grounded in true partnership.
- Softness and strength can coexist. From postpartum to pivoting in public, Lindsay proves you can be transparent without oversharing and still lead with power and clarity.
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Try The Movement Club With a 7 Day Free Trial
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Own your worth — and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on their own terms.
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Follow Maggie here:
Instagram: @maggiesellers
TikTok: @maggiesellers_
LinkedIn: Maggie Sellers
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Follow Lindsay here:
Instagram: @lindsarnold
TikTok: @lindsarnold
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More from Hot Smart Rich:
The Hot Smart Rich Money Mindset
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This episode is produced by HSR Media, a division of Creative MES LLC, with support from Coldea Productions and Vandana Ravi.
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This episode touches on Lindsay Arnold’s full evolution—from So You Think You Can Dance (SYTYCD) to Dancing with the Stars, to building a wellness brand as a mom of two. We talk about her husband Sam Cusick, her daughters June and Sage, and how her sister Rylee Arnold is following in her footsteps. As a Utah-based, modern Mormon founder, Lindsay shares her take on motherhood, ambition, and boundaries in the public eye. From viral moments (yes, even the fart ones) to faith, fitness, and family, this episode also nods to connections with Derek and Julianne Hough, and broader cultural conversations like Secret Lives of Mormon Wives. If you’re searching for anything from Lindsay Arnold’s postpartum fitness to Movement Club brand trips in Hawaii, you’ll find something here.