The Buyer Journey Extravaganzapalooza

This special episode of The HealthTech Marketing Show dives into all things related to the buyer’s journey, including insights and highlights from expert interviews and research conducted throughout the year.

You will hear highlights from the HIT Buyer Research with Matt Carollo, Senior director of sales enablement at HIMSS, Kaycee Kalpin, CMO of Premier Inc., and Karsten Russell-Wood, CMO of Equum Medical. Then head of Research at 6Sense, Kerry Cunningham shares insights from new research on B2B buying behavior. 

You will then get the healthcare IT buyer’s perspective with JD Whitlock, CIO of Dayton Children’s Hospital. Melanie Turner, CIO  at UAB Medicine, shares what buyers want from vendors and how to engage with them effectively.

From buyer group complexity to content strategies and account-based marketing, this episode is packed with actionable insights to help healthtech marketers navigate today’s intricate B2B buying processes.

Key highlights include:

• [0:48] HIMSS Research Highlights and Key Stats
• [4:29] Account-Based Marketing Strategies
• [7:00] Insights from Kerry Cunningham and findings from the Buyer Experience Study
• [13:34] Healthcare IT Buyer Perspective and differences between decision-making and implementation stakeholders.
• [19:06] Content Preferences of Buyers and Multi-Channel Outreach
• [21:41] Closing Thoughts

This episode is a must-listen for healthtech marketers looking to deepen their understanding of the buyer journey and optimize their go-to-market strategies.