Alexander Theuma: Outsmarting Your Competition

In this episode, Michael dives deep into the fiercely competitive world of tech conferences with Alex Theuma, a prominent figure in this scene. Alex shares his journey of founding SaaStock, highlighting the challenges and triumphs of creating a standout event in the crowded tech conference market. He also offers insights on delivering value to attendees, sponsors, and exhibitors alike.
Venture with us into the heart of the tech conference ecosystem, the importance of quality over quantity, and strategies for engaging modern audiences in an era of content saturation.

0:00 - Intro and Highlights: Discussing the tech conference landscape and key insights
1:18 - Difficulty of meaningful networking at large events
2:46 - Life of a CEO during their own tech event
3:47 - Curating forward-looking, engaging event content
7:14 - Leveraging community feedback for event planning
10:58 - Behind-the-scenes of running a tech conference
16:04 - Integration of personal journey with business vision
20:17 - Analyzing the competitive landscape of tech conferences
36:00 - Optimal size for tech events for maximum engagement
46:44 - Innovations to improve attendee engagement at events
49:22 - Marketing and lead generation strategies for events
50:00 - Discussion on the return on investment for event sponsors and exhibitors
54:20 - Strategies for maintaining attendee engagement in a crowded content landscape
57:45 - Insights into successful exhibitor tactics for lead generation
1:01:30 - The evolution of tech conferences post-COVID and the impact on networking
1:05:00 - The importance of community-driven content in shaping event agendas
1:08:25 - Reflecting on the future of tech conferences and the role of virtual components
1:11:00 - Closing thoughts: The value of personal connections and community in the tech conference ecosystem

Stay connected with us:
👉 Alex Theuma
LinkedIn https://www.linkedin.com/in/alextheuma/

👉 Michael Maximoff
LinkedIn https://www.linkedin.com/in/michael-maximoff/
Michael’s newsletter From Zero To Agency Hero https://www.fromzerotoagencyhero.com/

👉 Belkins
LinkedIn https://www.linkedin.com/company/belkins/
Website https://belkins.io/contact-us