The Marketing Bestie Podcast with zoeunlimited the psychology of premium branding that SAVED tate mcrae
Nov 24, 2025
Discover how Tate McRae transformed from an unrecognized talent into a pop sensation. Learn the three secrets to building a premium brand, starting with the power of bold authenticity. Unpack Tate's strategic partnerships with luxury brands that elevated her status, and explore the concept of sustainable virality to create lasting fame. This deep dive into branding showcases how a shift in identity can lead to monumental success.
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Background Famous Despite Hits
- Zoe recounts Tate McRae's early career as background famous despite hits and a major label deal.
- She describes Tate as having hits but lacking a memorable brand for years.
Monetize Content, Not Just Views
- Monetize existing content instead of chasing views alone.
- Use platforms like Collective Voice to make content shoppable and earn passive income.
Two Branding Crises Explained
- Zoe identifies two branding crises: generic visuals and manufactured playlist filler.
- These issues caused memorability and audience connection problems for Tate McRae.