

GALA 2025: Building Smarter Workflows
Apr 19, 2025
István Lengyel, CEO and founder of BeLazy Technologies, talks about automation's pivotal role in the localization industry. He shares insights on the importance of visualizing data flows and embracing interoperability for success. The discussion highlights how mapping workflows can uncover hidden opportunities and the need for businesses to remain resilient and experimental in the face of market changes. István also reflects on the interdisciplinary approaches to localization challenges and the evolution of translation management systems.
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Importance of Visualizing Data Flows
- Visualizing and designing data flows is crucial for success in localization automation.
- Often, IT builds integrations incorrectly because they lack understanding of translation processes.
Varied Perspectives in Workflow Design
- Diverse teams bring varied approaches to mapping workflows in localization.
- István emphasizes that localization spans multiple organizations forming a complex supply chain.
Complex Tools and Interoperability Challenges
- The industry's initial quest for all-in-one software created overly complicated tools.
- Interoperability remains a challenge because many solutions are not open, impacting automation innovation.