The Search Session Understanding AI-Powered Search – Global Lessons from Italy | Ivano Di Biasi
What happens to SEO when search goes beyond the website?
In this episode of The Search Session, host Gianluca Fiorelli sits down with Ivano Di Biasi, Italian SEO specialist, software developer, and CEO & co-founder of SEOZoom, to unpack how AI is reshaping the way people search—and how SEOs must evolve with it.
Ivano reveals why informational traffic is dropping while transactional intent stays solid, how Google ranks websites and UGC on different paths, and why true visibility now lives across web, video, and social. He explains why branded searches remain the strongest signal of real impact, how keyword clustering defines modern intent, and why AI citations still rely on traditional rankings rather than independent discovery.
It’s a deep dive into the future: structured results, citation-driven SERPs, and a search world where AI and classic SEO converge. Tune in for the data, the discoveries, and a clear view of where search is heading next.
This is the 38th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
Here's what you'll learn in this episode:
- (00:07) Meet Our Guest: Ivano Di Biasi
- (00:46) How AI Is Changing SEO in Italy
- (10:47) From Clicks to Visibility: What to Measure
- (19:52)Training Data vs. Real-Time Data in AI Search
- (30:40) Keyword Clusters, Fan-Out & Intent
- (37:06) The Future SERP: Web Guide-Style, AI-Enhanced
- (44:14) Agents, MCPs & Monetizing AI Mode
- (51:34) The Fireside Questionnaire
👉 Read the full article and explore additional insights:
https://www.advancedwebranking.com/blog/understanding-ai-powered-search
Where to find Ivano Di Biasi
- LinkedIn: https://www.linkedin.com/in/ivano-di-biasi-70049419/
- X: https://x.com/idibiasi
- Website: https://ivano.com/
Where to find Gianluca Fiorelli
- Linkedin: https://www.linkedin.com/in/gianlucafiorelli/
- X: https://x.com/gfiorelli1
- Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social
- Website: https://iloveseo.net/
🎙 Listen to The Search Session on your favorite platform:
- YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
- Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201
Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.
Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/
Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking