Stop Giving Your Customers Homework: Rethinking Success Plans with Dan Ennis

What if your customer feedback loop is actually making you miss the point?

In this episode, Dan Ennis joins Alyssa to unpack why “listening at scale” has become a crutch for B2B teams...and what’s really getting lost in translation.

From building customer-led programs at ServiceNow and SAP to advising startups on growth strategy, Dan shares why most organizations don’t have a listening problem - they have a thinking problem. If you’ve ever wondered why your voice-of-customer efforts feel like noise instead of insight, this one’s for you.

Key Takeaways:

1. Listening at scale often turns into passive data collection—real insight comes from intentional analysis.
2. AI and automation are great, but they can’t replace the nuance of human interpretation and shared context.
3. Customer growth isn't about fixing what's broken—it's about designing better questions from the start.