Tech Powered Luxury LVMH Innovation Award Winner Michel Tjoeng: Social to Commerce with ChatLabs
This week, we are thrilled to bring you an exclusive interview with Michel Tjoeng, the pragmatic technologist who founded ChatLabs. We explore his path and bring on the insights from beginning to end: starting as child with a passion for computers and UI, obsessed with customer experience (which child isn’t, really) to working with the biggest luxury group in the world, LVMH.
50% scientist, 50% marketer. This is the self-declared composition of Michel Tjoeng, co-founder of ChatLabs, the 2023 LVMH Innovation Prize winner startup that is revolutionizing social commerce in the West.
Michel brings the best of the social commerce dynamics that exist in China and applies them to Western luxury brands. Prepare for a masterclass on the digital Chinese ecosystem, customer relationship management and creating the next-level personalized customer journey.
He thoroughly believes that personalization is efficient when it considers current consumer behaviour and interests, and his background gave him the cards needed to play a game that can get very complicated, very fast: how to work with the massive amount of data that informs who your customer is, what they want to see, when and how they want to see it?
ABOUT
Season 4 of Tech Powered Luxury is brought to you in partnership with Seoulista Beauty, a cryo-powered skincare brand, as well as our sponsors, Sinead Keary the Label and Digital Luxury Group.
LISTENER BENEFITS
Tech Powered Luxury listeners benefit from a 20% discount on https://seoulistabeauty.com/ and https://sineadkeary.com/ with the code TPL20, as well as a complementary perspective on building your brands strategy for China with Digital Luxury Group. Email hello@digital-luxury.com to organise your consultation.
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THE TECH POWERED LUXURY TEAM
Producer & Host: Ashley McDonnell
Partnerships: Cliona Jordan
Videography: Ben O’Neill, Christos Celniku and Morgan Prudhomme
Photography: Anastasiia Redko, Anastasiia Lopushynska and Madeline Gillespie
Production Assistants: Abigail Herbert, Gemma Brennan, Tessa Haughton Lynch and Klaudia Skierska
Newsletter: Beatriz Barros
Styling: Johanna Dooley
Styling Assistants: Cian Crowe and Alison Murphy
Social Media Management: Grace Slattery
Public Relations: Align Agency
Content Creation: Kinsman & Co