The Filter Koffee Podcast Nostalgia in a box with Vikram Mehra
Apr 16, 2021
56:50
In this episode, Karthik speaks to Vikram Mehra - MD of Sa re ga ma India Ltd., about Carvaan - the music product that not only changed the fortunes of the company but also changed the way India listened to retro music. Karthik and Vikram discuss how a hundred-year-old brand became nimble enough to pivot from a music label into a technology-driven electronic device company. They speak about how consumer research they did in 2015 gave them key insights into how India perceived music and also set up the stage for Carvaan. Through the journey of Carvaan, Vikram also speaks about the transformation of the organization from a supply chain, design thinking, and also from a self-belief perspective, which helped them thrive not only in the Carvaan business but also in their other businesses like movies and television content.
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