One of the hard lessons and skills many of us learn late in our careers is self-advocacy.  While we may encounter mentors along the way, many times we have to find it within ourselves to self-advocate. These instances occur when we are looking for a promotion, asking for a raise, negotiating our salary and knowing our value. In this episode, Julieta LaMalfa, CFO at Canela Media, shares her personal journey and story on how she found her voice for self-advocacy.

Julieta shares some of her childhood experiences  growing up in The Back of the Yards,  raised in a Spanish speaking household and recognizing the language barriers that affected her confidence as a first gen college student and as an early careerist in a consulting firm.  Julieta shares the pivotal moments in her career where she gained the confidence to self-advocate and how she found her voice.  She also shares how she has managed to build and leverage her network as a Latina and how a conversation at a networking event led to her to making a new career move and into the role of CFO at Canela Media.

Connect with Julieta:
https://www.linkedin.com/in/julieta-lamalfa/

Professional Involvement:

• Leadership Greater Chicago
• Angeles Investors

Connect with Liz:
LinkedIn: https://www.linkedin.com/in/lizherrera1/
Instagram:  https://www.instagram.com/
Website:  https://www.lizcareercoaching.net/
Email: lizcareercoaching@gmail.com

Thank you for listening! I am also pleased to share that my podcast made it  on this list of  

45 Best Career Coach Podcasts!

https://blog.feedspot.com/career_coach_podcasts/

Music: https://www.purple-planet.com
Artwork: Joseph Valenzuela Design

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