A CRO's World Clocks For Running A Business With Demandbase's Allison Metcalfe

When a new leader joins your organization, there is often an exercise to review and revisit all of the key metrics and indicators of the business. This can be a difficult exercise if you’re used to the way things are or you were the one who picked out the original metrics in the first place. On this episode, we talk to a leader who is in the midst of that exact exercise. Our guest today is Allison Metcalfe, the new Chief Revenue Officer at Demandbase. Allison’s approach as an incoming CRO has to do with all of the different world clocks you might see on the walls of a bank. In our conversation, Allison and I talk about a specific method she used to quickly understand Demandbase’s business, prioritize where she wanted to focus, and how she managed to get a $100M business aligned around the same leading and lagging indicators. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean and Allison on Twitter @Seany_Biz @AllisonMetcalfe @HYPERGROWTH_pod