Optimal Health Daily - Fitness and Nutrition

2961: Social Proximity Effect: Your Friends’ Habits Will Become Your Habits by Tyler Tervooren of Riskology

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Apr 29, 2025
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ANECDOTE

Shark Tank Entrepreneur's Lesson

  • An entrepreneur on Shark Tank realized he would become "the fifth broke person" by hanging out with four broke people.
  • He closed a deal with a successful investor to change his social and business trajectory.
INSIGHT

Your Friends Shape Your Habits

  • Your habits and values are shaped strongly by those you're close to.
  • This social proximity effect influences behavior ranging from spending to health choices.
ANECDOTE

Personal Habit Mirroring Stories

  • Tyler noticed he began hiring housekeepers like his friends do, demonstrating habit adoption.
  • Visiting Buenos Aires, he quickly mirrored local customs and language norms unconsciously.
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