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Big Technology Podcast

Is Generative AI Killing Creativity Or Enhancing It? — With Scott Belsky

Dec 20, 2023
In this engaging discussion, Scott Belsky, Chief Strategy Officer at Adobe, dives into the complex intersection of generative AI and creativity. He debates whether AI hinders originality or opens new avenues for artistic expression. The conversation highlights AI's role in democratizing creative tools while addressing concerns about authorship and creative attribution. Belsky also reveals how AI can create emotional connections in consumer products and fosters resilience through challenges. This thought-provoking chat won't leave you indifferent!
49:18

Episode guests

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Quick takeaways

  • AI can enhance creativity by providing quick experimentation and idea generation capabilities.
  • Successful breakthrough products strike a balance between familiarity and innovation, captivating the audience while pushing creative boundaries.

Deep dives

AI's Impact on Creativity and Homogenization

The podcast episode explores the impact of AI on creativity and whether it will lead to homogenization. While AI algorithms and mass media exposure can influence creative output, the podcast suggests that genuine human ingenuity and exposure to diverse experiences still drive new areas of creativity. It also discusses the potential restoration of creative confidence through generative AI technology, giving individuals the ability to quickly create and experiment with different ideas.

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