TubeTalk: Your YouTube How-To Guide From Lists To Legacy: How WatchMojo Scaled Pop Culture On YouTube
Feb 2, 2026
Ash from WatchMojo, founder and long-time executive behind a top pop-culture video network. He recounts WatchMojo's 20-year YouTube climb, explains the four pillars that fueled scale, and breaks down fair use, Content ID battles, and legal systems. He also covers evergreen list strategy, spin-offs like MissMojo and MojoPlays, and shorts versus longform platform tactics.
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Four Pillars That Scaled WatchMojo
- Focused niches scale better than trying to be everything at once. Ash says focusing on pop culture lists, YouTube-first programming, and legal rigor were WatchMojo's four pillars.
Early Access To Press Kits Shaped Clip Strategy
- Ash recounts getting electronic press kits and negotiating with labels for clip use. He studied fair use case law and built internal systems to rely on editorial clip use legally.
Build Legal Systems Around Fair Use
- Learn copyright law enough to build defensible systems rather than relying on permission. When claims arise, politely explain your fair use position and use procedures to resolve automatic Content ID disputes.
